What, When, Where: Patch NYC for Target

September 3, 2012

By Kaitlin Madden, Managing Editor

Here at New England Home, we’re not shy about our love for the neighborhood we work in, Boston’s South End. Our lively and beautiful section of town is chock-full of great restaurants, historic architecture and charming shops. It’s also home to many of the area’s best interior designers, artists and showrooms, so there’s a great sense of community amongst creative types here. Which is why we’re especially excited to share with you the success of one of our neighbors, Patch NYC.

In May, it was announced that the retail shop and studio, owned by Don Carney and John Ross, had been chosen for the second installment of “The Shops at Target,†an initiative that brings the wares of boutiques from around the country to Target’s national audience.

Last Wednesday, I had a chance to preview the collection, which hits stores September 9, at a packed party hosted at Patch NYC’s Waltham Street shop. During the festivities, Don and John took some time to explain the collection to a rapt audience, emphasizing their hopes that their Target line would be an extension of, and blend well with, the offerings at their boutique. Based on my own observation, it looks like they’ve achieved that goal.

Don and John talk to the crowd at the Patch NYC celebration. Photos by Kaitlin Madden 

First, a look at the collection for Target. Animals–especially owls, deer and rabbits–were a prominent theme, as were Don’s ink drawings:

The Target collection features bedding, a first for Patch NYC

A lamp I was particularly fond of, and a candid shot of Don in the background.

And now a look at Don and John’s Waltham Street store. See the similarities?

Recognize this wall? Stacy Kunstel posted about Patch NYC a few months ago, when the wall was pink. (Told you we love our neighbors.)

Make sure to check out the entire Patch NYC for Target collection in-store and online starting this Sunday, September 9.

For more of our South End favorites, check out:

Design in Depth: Patch NYC

Power Patch Kids

Friday Favorites: Hudson

Sneak Peek: Restoration Resources